A Facebook Messenger Bot is basically a chatbot that integrates within the official Facebook platform and enables users to communicate with the users through Messenger chat as it may relate to customer support, returns, questions, etc. Chatbots facilitate a seamless process of customer support requests and performs on an interactive chat platform, like Facebook Messenger. These chatbots are specifically designed to address customer queries and concerns.
There are various types of these chatbots available in the market and they include those which are built by third parties and have been developed by experts, as well as there, are those that are developed and launched by Facebook. These chatbots are designed to provide all the basic services and functionalities.
A Facebook Messenger Bot can be used on Facebook for several purposes like answering queries, responding to the queries of customers, delivering information to the users, or performing tasks related to the products or services which are being offered by the online retailer. These bots play a significant role in enhancing the interaction between customers and retailers on the same platform. However, there are several problems associated with these chatbots like the fact that most of them are not robust enough to deal with any sort of error. Moreover, they may not be able to handle a heavy load on their servers as well. Therefore, it is important to know the pros and cons of such chatbots before buying them.
The first and foremost thing that must be considered when you are looking to buy a chatbot is to choose the type of bot that will work for you. As the types of such bots differ from manufacturer to manufacturer, it is imperative to understand the nature of the business that you are engaged in so that you will know whether you would require a basic or advanced version of a bot. Apart from this, it is also important to make sure about the compatibility of the software with your computer as various versions of the software cannot operate in a compatible manner with some computers.
Secondly, it is essential for a chatbot to be able to deliver customer care through interactive channels, whether it is through phone SMS or through email. Therefore, the customer care feature should be integrated at a basic level with the chatbot and a more complex one with more features.
Thirdly, the usability of the chatbot has to be kept in mind while using such a Messenger Bot. Ideally, the chatbot should be designed so that users can interact with each other easily without having to use any sort of web browser. This way, a user would be able to access the information or answer queries even when he/she is away from his/her computer. For this reason, it is important to ensure that the user interface and the interface of the bot are easy to operate and not complicated and technical.
Fourthly, it is important for the bots to have an efficient back-up mechanism as well. This way, if the chatbot is experiencing technical issues or it gets disconnected, it is possible for users to reconnect to the back-up account and resume chatting with the bot. Also, it is essential for the chatbot to provide the customer with a list of online stores that he/she can visit at the time of getting disconnected or if she/he is not able to get the information or support she/he is looking for at that particular store.
Fifthly, the functionality of the bot must be enhanced by allowing the user to add comments and reviews as well as feedback to the user about the products and services offered by the company offering the chatbot. It is very important to allow a user to do so as it helps in improving the experience of the customer. Additionally, it helps users learn more about the products and services available in the market and thus helps them in deciding whether they would like to invest in it.